Top 5 Perks Of Marketing Automation For More Sales And Visibility
Marketing Automation can be likened to a life hack put in place to simply tasks, accelerate productivity, and save time. Digital advancement has seen to the evolution of new and efficient tools that simply marketing operations and save time without compromising the deliverability of tasks that should be carried out. One of the tools that will be our topic of discussion is Marketing Automation.
Automating tasks simply means setting something or a tool to function on its own with or with little assistance. It doesn’t require your physical presence or full attention to keep running. Although at a point, it will require your supervision. Likewise business, all activities don’t need to be performed by you. You can simply set it to run on its own while bringing the same results. Although this time, it’s availing the time you need to maximize your creativity to the fullest while bringing more productivity. How cool is that?
Stages Of Marketing Operation
In marketing operations, stages in the conversion funnel are interconnected, one wrong move or calculation could spoil the other. The cycle starts with: a lead showing interest in a particular product or brand. Lack of immediate follow-up brings with it its consequence of the lead slowly losing interest in the product.
Then procrastination sets in. Follow-up is still on the way, the target moves from procrastinating to reconsidering the need to get the said product. Do I need it? I mustn’t get it now, must I? These are likely questions that will come up as they try to find a rational justification that supports their lack of interest in your product. The lead finally finds a rational backing prompting him to abandon the whole idea of getting the product resulting in no purchase. Not just that, there is a 100% chance you just lost a loyal brand activist…or maybe not.
The cycle goes on and on. The whole point of marketing automation is to eliminate the repetitive cycle of losing leads to lack of follow-up or other factors. Marketing Automation has a lot of benefits awaiting your business once you join the moving train. Some of these benefits are:
Identifying, Acquiring, and Engaging Potential Leads
Think of Hubspot as the perfect marketing automation your business needs to generate leads, close deals, and manage pipelines. In attracting just the right prospective audience, one that matches your buyer persona, you need all the information you can about these leads.
Through marketing automation, you can keep track of all their activities; their clicks, the information that gains more visibility, how they engage with your ads, your Call to Action, forms, and a lot more. Doing this helps you to automate the right message to be delivered at just the appropriate time. You can guide them through the sales pipeline—before they change their mind.
Gives A Bird’s Eye View Of Your Activities
There will always be a need for a second opinion, the reason being that it opens you to the possibilities of improvement. An improvement which will be well appreciated by the recipients of these services. You have the luxury of getting a detailed analysis of your marketing activities with a marketing automation tool. It shows you the exact things you are not doing right and shows you the strategies that are working well.
You can tailor your adjustments with real-time based data of what works in the real-life sense. Enough of the assumptions already, it’s time you eliminate speculative marketing that brings little or no results.
Increased Conversion Rate
Adopting and effectively using marketing automation tools are directly proportional to an increase in revenue with a reduction in the conversion time. Pardot is your go-to marketing automation for boosting your revenue. Pardot gives you access to ROI reporting, landing pages, and Standard CRM integration.
Consider successfully guiding a lead to the sales pipeline in twice less of the normal time it takes to achieve such a feat. The time saved is a tremendous boost to the overall productivity and growth of your business.
Fixing Leads In Your Pipelines
Acquiring new leads is just as important as ensuring the connectivity with old leads doesn’t wax cold. If you notice you are fast losing good leads, now is the time to reconnect. Reigniting old flames will require you to reach out to these leads while personalizing the message to fit a specific audience. You can also include incentives that will prompt them to re-engage with your services or products.
Boosting Customer Relationships and Retention
As you acquire new customers, maintaining a loyal base of brand devotees is important. You can use automated processes to keep them engaged during periods of brand inactivity, improve your customer retention rate, as a higher retention rate, promises an increase in profits.
Conclusively, Marketing Automation could be just the right tool you need to increase buoyancy in your business operations. If you have been left in the dark for far too long, here is an opportunity to take the plunge and increase productivity.