Top 10 Reasons Why Your Business Needs a Website
Having an attractive and well-designed website for your business creates an opportunity to influence people’s mindset and help you reach more potential clients as well as generate more sales.
See these ‘Top 10 Reasons Why Your Business Needs a Website’
1. Showcase Your Products and Services
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase. Also, customers may prefer to visit your website to find out about your products and services, instead of visiting you in person or perhaps before deciding whether to come in person or not.
2. 24/7 Availability to Customers
Nobody wants to work at 3 a.m., but some people like to shop then. Having a business website or e-commerce store means that you can sell products all the time — not simply between 9 a.m. and 5 p.m.
An online store can mean a dramatic boost in sales, especially when you factor in additional customers who are not restricted by geography. Your online presence also supports marketing campaign customer service, client relationship building, brand recognition, and almost every other element of the revenue stream
3. You’ll Show Up in Google Search Results
81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted Italian leather women’s shoes in Los Angeles.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines. This increases chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
4. Your Competitors All Have Company Websites
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching. In the process, 72 percent of them go online to find educational material, reviews, and testimonials. So if you are not competitive, you are giving customers and potential clients a reason to buy from another brand.
5. More Potential Customers for your Business
When you use have a well built and running website, you position your company/brand to reach thousands of more potential customers for less than you would spend mailing brochures by traditional mail.
6. Success Over a Long Term
Having a website ensures your success over a long period of time.
In 2020, almost 4.54 billion people (59% of the global population) now use the Internet. In the same way, more and more people are getting online.
Without a website, your business is not visible to these people as the digital era progresses. This makes your business become invisible to everyone and finally become obsolete unless you have a website.
So to stay competitive in this progressive digital world, your business needs to get a website.
7. Display Your Best Reviews and Testimonials On Your Website
Did you know, you can display your business reviews and testimonials gotten from customers? Well, now you do.
Customer testimonials can be a key content element because they are unbiased comments that prompt visitors to buy. You can use testimonials to help establish credibility and trust.
Various statistics have confirmed that customer testimonials are the most effective form of content. This comes in at an 89% effectiveness rating, compared to other content types.
Let your past customers share their experience with your company, and you should in turn showcase these testimonials on your business site. This would also help potential clients in deciding to patronize your service.
8. People are Searching for You Online
Let me start by asking you a simple question.
Someone tells you about a firm that offers a service you are urgently in need of and you know absolutely nothing about this firm but would love to reach out to them ASAP. What next would you do? Of course, you would search online. Now that’s what happens when people hear of you and want to know more, they go online.
Don’t leave your potential customers searching for too long. Make things easier for them by getting yourself an optimised business site.
9. Your Social Media Strategy is Useless Without a Website
I’m sure by now your thoughts are; why do I need a website when I’m already on social media? Great thoughts!
The bitter truth is, all your posts, advertising, promotion and every other strategy is useless without a website.
Here is my reason: Credible businesses would always have a link from their social media pages that links back to their site, else the credibility is questionable.
If you think I’m wrong, then ask your self why facebook has a part that says ‘business website‘ in the page setup; why instagram has a part that requires you to add your business website, or why Twitter has this same integration in the setting area. The owners of these popular applications know fully well that to drive real buyers are not just likes and comments. More is required. That is why no matter what strategy you implement, it is most likely useless without a website.
You website is your sales funnel, get it and use it.
10. You Can Do Business Globally
Global Business means access to more customers, which means more revenue and profit. The benefits of going global includes but not limited to: generating more revenue, competing for new sales, investment opportunities, and diversifying.
A business website gives you the opportunity to go global without having to travel around the world.
Need help setting up a website for your business?
If you haven’t created a website for your business, you can get set up with a web hosting service. Some of us who just started up a business may be particular about spending much money on these online services. But the truth is, online marketing pays way much more when you invest financially and otherwise.
Although there are free trials and usage of websites on several platforms, examples are; WordPress, Wix website builder, Blogger, to mention a few. But these free plans have limits so to maximize your website usage and turnover. It is advised to use an upgraded plan for any of the web providers of your choice(WordPress, Wix, Blogger) this also depends on the type of business you operate generally.
Let’s help you create your business site, we’ve got an affordable plan just for you… Click HERE now!