How To Use Instagram Geotags For Intentional Targeting
Instagram is a social media platform known for its ability to reach millions of people all around the globe. This platform holds a very much undervalued key that brands can maximize to reach a wider audience and generate more traffic—Geotags.
Geotag is a more specific way of intentional targeting. It helps you reach a wider audience, asides from the people that are already following you. When you are looking to reach nearby customers or perhaps you want to target a market in a specific region, Geotags will come in handy. This is because Instagram algorithm has shifted the way content is displayed to users. Brands are always finding new innovative ways to remain in the market. Instagram geotags is one tool that will help you engage with your target audience and increase your reach.
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What is Geotags?
Geotag is a location tag of your geographic coordinate information. This can be from the latitude and longitude of where your Instagram content is stored. These geolocations are gathered from the physical location of your mobile device in order to allow users access to store or tag their content to these coordinates. This feature is only accessible to those who allow Instagram to publicize their locations as it allows the public sharing of content with a physical location tagged to the content of the post.
There are steps and other features you shouldn’t miss out on if you want to maximize this feature:
Create the Location
Create a location through Facebook’s “Create the Location”, in your Facebook setting. If you can’t find the geotag for your store location, go to create a new post on Facebook then click “Check-In”, then enter your brand’s name. Set up information about your brand, then submit. From here, you can search Instagram to see your results using the same-named location. Use the location as much as possible to build content set to that particular location.
Users can use digital-based geotag stickers on photos or videos. But this can only be done when you have created a location first on Facebook. Once that is done, you can include stickers based on a geotag by selecting the location sticker.
Hashtags are another great way to build content around a particular location. Hashtags location gives your content more visibility. This can be added to your content and your Instagram stories.
How to Use Instagram Geotags For Intentional Targeting
Finally, let’s dive fully into our topic of interest: how to use instagram geotags for intentional targeting. All these tips will be instrumental in leveraging the geotag feature if Instagram is one of your big shots social media marketing strategy.
Instagram makes it simple for users to engage with their favorite content and brands by following them to ensure these contents appear on their feed. Geotagging works its best magic when you do the underground work of finding out where your customers are. Simply do a search of your brand’s name, branded hashtags, store locations, and generally everything that is closely related to your brand.
Search For Local Influence
Up next on your list should be the search for local influences that will help get the word out about your brand and events your brand is organizing or hosting. Follow these simple steps to do that: Open Instagram> Head to the search tab > Enter your location (ensure the tab for places is selected) > Search result within display latest post geotagged with that specific location. The “top posts” section is for posts with the most engagements. This should be able to give you a hint of where your choices should be centered on.
Comment on posts at your stores and try to be on top of these geotags as much as possible. Engage with users with larger audiences as a larger audience spells more visibility.
Encourage users to share content to your location or hashtag. You can also brand hashtags and allow people to build content around it by promoting them.
Start tagging your content and get users engaged with your specific Instagram location.
Running Instagram contests using geotagging is another fine way to get users to engage more with your location. Simply set the rules for these contests making it mandatory they tag your specific location correctly. This way, you promote your brand and its passion.