6 Common Mistakes That’s Hurting Your Sales
Every sales call you make should be about your target audience and not about you. Your aim is to show them you’re more interested in solving their problems than in selling your products to them. you want to avoid giving them the impression that you only need them to buy your products.
Imagine someone walks up to you and says: “Oh Hey, I have some products I think you should get, I’m not sure you need them, but whatever just get them.”
The shock on your face is eminent. Your obvious response would be to walk away from their ridiculous offer.
Why? Well, the answer is quite obvious, they don’t have your interest at heart they are only after their selfish interests.
Are you guilty of this kind of approach?
You might be guilty of this approach, though unconsciously. Here’s more you don’t want to add to the list:
It’s not convenient to always consistently engage with your audience when you are not pitching your product. However, it’s necessary if you want them to buy from you. People can only comfortably buy from people they trust people they engage with daily. The more consistent you are with engaging with your audience the more believable your customers find you because they trust you.
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2. Response Time
How fast or slow is your response time? Yes, your customers are potential consumers who are always going to want to throw questions at you. Questions you should be available to answer. Most times, your response to their inquiries is all the answers they need to make that purchasing decision. But Alas, you were not available to ensure that happens. Sad!
3. Offer More
You have great persuasive skills but it has proven to not be enough. Offer your consumers an alternative. Yeah? you heard me right, your offers shouldn’t just be limited to your products. Offer more, probably an idea on alternative alongside your products. Something that solves their problems just the way your product will. Two things are bound to happen at this stage.
Follow me through, skimming through at this point will make you lose out on a good deal.
Well, I said something is bound to happen, it’s something they do without even realizing they are doing it:
- You prove to them you have their best interest at heart. The realization helps them trust you more.
- They end up getting your products. OR
- They go for the other one, which is a good thing. Why? Because there will be a feeling of incompleteness, they feel they’re missing out on something. I mean you just proved to them your product is the best a way you didn’t understand. The result? They come back for yours.
4. Lack Of Urgency In Your Sales Offers ( Fear Of Missing Out)
You have an audience that literally trusts you with their life. You have got yourself a good deal that can be found when familiarity steps in. Your consumers could need something this very minute but not feel inspired to get it, this is where you come in. Your sales pitch should include a strong FOMO(Fear Of Missing Out) in your sales message. Make your sales message so irresistible they can’t help but jump on the offer.
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5. Product Price
Do not be afraid to put a price on your product. A considerable price will do so you don’t discourage people from buying even before they have made the purchasing decision. Your sales pitch should prove to them that your product is worth the price.
6. Lack of Follow Up After Making Sales
Most people make the mistake of not following up after your clients have purchased the product. Giving them the impression you were just after your sales and their money reduces the chances of future patronage.
Yes, you don’t want their money but not at the expense of their interests. Here is the right message you want to send to them. Try to be part of your consumers’ journey to getting the right solution to their problem. If a consumer doesn’t buy after an inquiry find out why with the most polite conversations you can start. You will be surprised at how fast you can overturn their decisions and spur them to make a purchasing decision.
Your target audience has a problem, you have the solution, you need them to trust your solution they accept your solution, you follow up and keep up with their progress, Everyone is Happy!
Make your customers’ journey seamless. Provide extra value and if there’s a process you’re skipping, work on it.